October 12th, 2008 at 11:57am
Under Advertising
Headlines are very important in Advertising
Here, you will learn how to write headlines for your business.
First, start by getting some paper and pencil and do the following. Question yourself this. “What are the first reasons your customers seek your product or service? In other words, what is the main advantage or performance, result or improvement or reduction or advantage they end up receiving or getting when they use your product service?
You should have multiple answers to this question. When you get them, rank them by the most valuable and the most frequently desired.
How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a customer? Write as many as you can down on a sheet of paper.
Now run over each one of the elements I shared with you and apply it by modifying it to your situation.
For example, pick out a few of the words that work wonders, and try adding them to the result or benefit or advantage your product or service produces. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.
Take each one of these “wonder words” and try your hand at writing an attention grabbing headline.
Repeat with the tested “key word,” making sure you write each statement or cluster of thoughts down separately.
Don’t stop now as the fun has just begun.
An important word about your ROI return on investment.
Top copywriters and legendary sales trainers spend days… sometimes weeks… laboring over the details of a headline for an ad, letter or sales presentation.
Why?
Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to creating just one single headline. The great masters would write at least 100 different headlines before they select the three or five best, most powerful selections they would test out. You shouldnt settle for anything less. The more headlines and opening propositions you write, the more this mind-set will become your own.
If you feel uncomfortable at first, that’s perfectly normal. Try this exercise, when you get stuck, ask yourself to fill in the blank describing the most powerful result or benefit your product generate. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you’ve written your first really good headline-so keep going!
You can Download a Free copy of “100 Greatest Headlines Ever Writen” at JayAbraham – www.JayAbrahamSystem.com to get a feel on how to write attention grabbing headlines should be written. You may use these headlines, change some words and use in your own ads.
Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Marketing and his super income building home study system.
By writer
October 5th, 2008 at 05:48pm
Under Marketing
The headline is truly the most important element in most advertising.
Likewise, it is also the key element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.
It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words you or your sales people utter, when they engage anyone in a sales presentation or one-on-one discussion.
Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first paragraph you state when making a commercial or when meeting people at trade shows.
The key purpose of a headline is to grab your prospect’s ATTENTION. When I say your prospect, I mean that your headline should zero in on precisely whom you want to reach your target market. For example, if you wish to attract homeowners, put the word “homeowners” in the headline.
The headline has to serve as an ad for your ad. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline should give the reader a Huge Benefit or Huge Promise. So, write a headline that tells the right people the advantages you are offering them.
When you write or decide upon your headline or it’s equivalent, you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the success of your selling effort is effected positively or negatively by how and what you convey in the beginning.
A properly written headline can make a 20 times improvement in response or acceptance by your prospect customer. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It should provide prospects a desirable, powerful and appealing advantage. It is best to inject “news” or “educational” value into the headline also.
You may Download a Free copy of the “100 Greatest Headlines Ever Writen” at Jay Abraham Business – www.JayAbrahamSystem.com and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.
You may get to know more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Mastermind Marketing
By writer
September 22nd, 2008 at 11:43pm
Under Marketing
With the popularity of Youtube, Break, Myspace video, and so many more Video social networking sites popping up everyday. This is a very important avenue to consider if you are marketing any kind of product on the internet. Especially if you are an affiliate marketer. Not only is video marketing important to your campaign and to get the word out, what if your video became viral? Your traffic to your sites, or affiliate links would skyrocket. Just take a look at youtube or one of the other sites I have mentioned, make a note of what is in the top 100 videos. Take cues from these when you start your video marketing campaign. These are the types of videos users like to watch, but you do not have to be exactly like them to get viewers. Below I am going to give some ideas of ways you can get started today with out a video camera. I have used the steps personally and they do work, and do bring traffic to your sites.
I am going to begin with the tools you need. These can be simple tools all the way up to professional quality video equipment. It really depends on what type of videos you are going to be doing. If you are for example going to be creating video of how to use a computer software program, then you do not need a video camera. On the other hand if you are going to be an infomercial type video showing a product that you have invented or own you will need a video camera. I am going to focus on howto videos, and other marketing videos, so you are going to need a great product like Camtasia Studio. This is a software program that lets you create video of your computers desktop. This is great for recording step by step how to videos. You are also going to need a way to get the videos out to your viewers. This is the easy part you can simply upload your videos to Youtube.com, or one of the many other video sites. These are free to join and will save you loads of money on hosting your own videos.
Here are some tips as to what type of videos you can do.
Music video, well not really. There are hundreds of free Opensource music that you can use. A trick that I have done and works to bring traffic is create a video with a screenshot of your website with your URL overlayed on the clip include the song with this and upload to a video hosting site. This is a quick and easy video to make and you can use tools you may already have such as Windows Movie Maker.
How about creating a video explaining how to use your favorite ClickBank product. Thats right make a how to video on how to use a certain piece of software or how to use one of the great marketing products that are available on ClickBank. People love how to videos. You can create the video upload it, but be sure to put your url of your landing page as an overlay on the video. Be sure to mention your website in the video.
These tips will help you get started in video marketing, this topic is so huge that I could never cover the entire process here. I have found some tools that will help you get started and make the process simple and easy even if you are not a professional video producer.
Brand your videos with your logo and url
Easiest way to create a video website
Easily create video captures of your desktop
By writer
September 22nd, 2008 at 11:43pm
Under Marketing
The newest trend in the internet today is joining one of the many social networking websites. Here, you will be able to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people. With social networking websites, you will see that it will make the world a smaller place.
One social networking web site that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.
In the past, Facebook online used by Harvard College members. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.
Currently, the Facebook website now has approximately 62 million users globally.
Now, if you have an online business, you will see that Facebook can significantly help you promote your website and your business. Facebook marketing is now one of the hottest trends among online entrepreneurs today. Just think about it, with over 62 million active users worldwide, you will definitely have a lot of potential clients to do business with.
Because of the amount of people joining Facebook, a lot of online business owners are now joining this social networking website in order to market their products or services. With Facebook, you will definitely be able to effectively market your website.
The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to. More about Facebook Marketing Tips.
By writer