Business Blog

Writing Headlines for Business

October 12th, 2008 at 11:57am Under Advertising

Headlines are very important in Advertising

Here, you will learn how to write headlines for your business.

First, start by getting some paper and pencil and do the following. Question yourself this. “What are the first reasons your customers seek your product or service? In other words, what is the main advantage or performance, result or improvement or reduction or advantage they end up receiving or getting when they use your product service?

You should have multiple answers to this question. When you get them, rank them by the most valuable and the most frequently desired.

How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a customer? Write as many as you can down on a sheet of paper.
Now run over each one of the elements I shared with you and apply it by modifying it to your situation.

For example, pick out a few of the words that work wonders, and try adding them to the result or benefit or advantage your product or service produces. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.

Take each one of these “wonder words” and try your hand at writing an attention grabbing headline.
Repeat with the tested “key word,” making sure you write each statement or cluster of thoughts down separately.

Don’t stop now as the fun has just begun.

An important word about your ROI return on investment.
Top copywriters and legendary sales trainers spend days… sometimes weeks… laboring over the details of a headline for an ad, letter or sales presentation.

Why?

Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to creating just one single headline. The great masters would write at least 100 different headlines before they select the three or five best, most powerful selections they would test out. You shouldnt settle for anything less. The more headlines and opening propositions you write, the more this mind-set will become your own.

If you feel uncomfortable at first, that’s perfectly normal. Try this exercise, when you get stuck, ask yourself to fill in the blank describing the most powerful result or benefit your product generate. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you’ve written your first really good headline-so keep going!

You can Download a Free copy of “100 Greatest Headlines Ever Writen” at JayAbraham – www.JayAbrahamSystem.com to get a feel on how to write attention grabbing headlines should be written. You may use these headlines, change some words and use in your own ads.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Marketing and his super income building home study system.

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Copywriting a Good Headline

October 5th, 2008 at 05:48pm Under Marketing

The headline is truly the most important element in most advertising.

Likewise, it is also the key element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.

It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words you or your sales people utter, when they engage anyone in a sales presentation or one-on-one discussion.

Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first paragraph you state when making a commercial or when meeting people at trade shows.

The key purpose of a headline is to grab your prospect’s ATTENTION. When I say your prospect, I mean that your headline should zero in on precisely whom you want to reach your target market. For example, if you wish to attract homeowners, put the word “homeowners” in the headline.

The headline has to serve as an ad for your ad. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline should give the reader a Huge Benefit or Huge Promise. So, write a headline that tells the right people the advantages you are offering them.

When you write or decide upon your headline or it’s equivalent, you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the success of your selling effort is effected positively or negatively by how and what you convey in the beginning.

A properly written headline can make a 20 times improvement in response or acceptance by your prospect customer. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It should provide prospects a desirable, powerful and appealing advantage. It is best to inject “news” or “educational” value into the headline also.

You may Download a Free copy of the “100 Greatest Headlines Ever Writen” at Jay Abraham Business – www.JayAbrahamSystem.com and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.

You may get to know more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Mastermind Marketing

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