Writing Headlines for Business

Posted by writer on October 12th, 2008 at 11:57am

Headlines are very important in Advertising

Here, you will learn how to write headlines for your business.

First, start by getting some paper and pencil and do the following. Question yourself this. “What are the first reasons your customers seek your product or service? In other words, what is the main advantage or performance, result or improvement or reduction or advantage they end up receiving or getting when they use your product service?

You should have multiple answers to this question. When you get them, rank them by the most valuable and the most frequently desired.

How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a customer? Write as many as you can down on a sheet of paper.
Now run over each one of the elements I shared with you and apply it by modifying it to your situation.

For example, pick out a few of the words that work wonders, and try adding them to the result or benefit or advantage your product or service produces. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.

Take each one of these “wonder words” and try your hand at writing an attention grabbing headline.
Repeat with the tested “key word,” making sure you write each statement or cluster of thoughts down separately.

Don’t stop now as the fun has just begun.

An important word about your ROI return on investment.
Top copywriters and legendary sales trainers spend days… sometimes weeks… laboring over the details of a headline for an ad, letter or sales presentation.

Why?

Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to creating just one single headline. The great masters would write at least 100 different headlines before they select the three or five best, most powerful selections they would test out. You shouldnt settle for anything less. The more headlines and opening propositions you write, the more this mind-set will become your own.

If you feel uncomfortable at first, that’s perfectly normal. Try this exercise, when you get stuck, ask yourself to fill in the blank describing the most powerful result or benefit your product generate. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you’ve written your first really good headline-so keep going!

You can Download a Free copy of “100 Greatest Headlines Ever Writen” at JayAbraham – www.JayAbrahamSystem.com to get a feel on how to write attention grabbing headlines should be written. You may use these headlines, change some words and use in your own ads.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Marketing and his super income building home study system.

Tags: article marketing, article writing, copywriting, headlines, jay abraham, Marketing, marketing strategy

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